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Dell Global Software Product Marketing Manager in Nashville, Tennessee

Senior Product Marketing Advisor

As a global business with game-changing products, there’s always scope for Dell Technologies to grow sales and expand market share. So, a highly skilled Product Marketing team is essential. Our team has real vision. They develop and implement strategic approaches to solutions and technology marketing that put our products and services at the forefront of our customers’ minds. Always ready to adjust strategies in response to market change and competition, the team works closely with sales, product partners and vendors. Crucially, their remit goes beyond the customer value proposition to making sure product development is informed by customer insights.

Join us as a Senior Product Marketing Advisor on our Marketing team to do the best work of your career and make a profound social impact.

The Client Software Product Group is responsible for the planning, development and implementation of marketing strategies, communications and initiatives that generate demand for third-party software products sold on Dell systems at point-of-sale. This includes developing strategies to increase attach and upsells in new geographies, segments, and channels.

This role is critical in growing software partner revenue by increasing partner attach globally. The role will partner with a variety of roles within the Consumer and Commercial organizations, including Sales, Marketing, Partner Marketing, Partner Software, Procurement, Merchandising, Online, Cycle Planning, Finance and CRM to drive performance and identify new opportunities.

Key Responsibilities

  • Product Management – Development and execution of product pricing, placement, promotions and messaging to drive product strategy;

  • Partner Management – Engaging with software partner on a regular basis to align on strategy and forecasted KPI/product mix. Develop new products/programs to meet future needs and negotiate royalties, program terms, funding and performance metrics in contracts;

  • Sales Expansion – Identify opportunities for incremental growth in channels including Direct and Indirect channels.  Work with the CSB and Commercial Sales organizations to develop and execute strategies to grow software sales in those channels;

  • Sales Management – Develop relationships with sales leadership to ensure they are aware of revenue/margin contribution to their P&L, create sales strategy, report on progress and revise as needed;

  • Funding Management – Forecast partner funding, create marketing activity plan, ensure compliance of all activities, and coordinate with software business leads to track execution of plan and timely delivery of “proof of execution” to software partners.

Take the first step towards your dream career

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

• 8 to 12 years of related experience

• Advanced understanding of appropriate technologies, vendor products and competitor offerings

• Passion about groundbreaking technology, with strong written and verbal communication skills

• Ability to effectively articulate and showcase product value to different types of audience

• Capability to lead, motivate and influence others to achieve results

Desirable Requirements

• Bachelor’s degree

• Software marketing and/or technology industry experience


We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities — all to create a compelling and rewarding work environment.

Here’s our story; now tell us yours

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.

We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.

You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here ( .

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here ( .